Toward Ecosophy

Why are the corporate elites so fixated on the notion that the rest of us ought to eat bugs? Insects and other arthropods aren't that efficient as a means of turning other substances into human food, and there are plenty of other ways to produce good nourishing protein for human consumption, reaching from rice and beans (and other plant based foods) to intensive aquaculture and small livestock such as rabbits and pigeons. All of them are better sources of human food than the deep-fried cockroaches the World Economic Forum and its equivalents insist everyone else ought to eat. (You know as well as I do that they're going to keep chowing down on filet mignon, while insisting that everyone but them ought to do without.)

So what gives? Are they simply longing to be able to sneer at the rest of us as "bug eaters"?  Is it some kind of weird Freudian obsession on their part? Did some clever charlatan sell them on the idea? Inquiring minds want to know. 

I'm interested in serious answers. On the other hand, I'm just as interested in funny answers. The whole bizarre "You vill eat ze bugs" fixation among the corporate elite is worth understanding, but it's also worth laughing at...