Toward Ecosophy

You bad, bad Archdruid. You have forced me to look up Weston A. Price and his foundation. Unlike yourself, I don't mind listening to people talk, however heatedly, about their nutritional theories because I love crackpot cookery as much as I love crockpot cookery. I well remember the day I first came across Horace Fletcher, the Great Masticator -- no I'm not being vulgar -- who advocated chewing every mouthful of food 100 times. He carried a small sample of his own faeces in a jar to prove to anyone who cared to cooperate that if you ate this way your sh*t would not stink. Now I'm being vulgar. You're a historian of ideas -- how can you not relish this stuff?

Anyway, the foundation's principle sponsors appear to be food and supplement producers, and if I had to hazard a guess, I'd say it is -- like an increasing number of non-profits -- a thinly disguised cross-marketing scheme and a way to get research dollars to cooperative institutions without having the interested producer's name attached. No half-clad demonstrations of manly strength and endurance, no vials of petrified poo. Flim flam just isn't what it used to be. Alas.