Oh, I agree now. But it's basically the polar opposite of how Buddhism is usually presented in the West: about cultivating faith, full of rituals and supernatural beings, and relegating the historical Buddha and meditation to secondary roles compared to Amitabha and nembutsu/nianfo.

I occasionally lurk on r/PureLand and I've seen several posts by Buddhists saying they had initially written off the Pure Land traditions as fake or inferior forms of Buddhism, only to later find themselves powerfully drawn to it. If Pure Land traditions are taking hold here, I think that's a very good development, and probably the best chance Buddhism has of staying relevant in the West in the centuries ahead.

Interestingly, in Jodo Shinshu it's sometimes said that just hearing or reading Amida's name is enough to set you on the path to his Pure Land. While I don't subscribe to anything like a literal reading of Buddhist theology, both my personal experiences and reading posts by others has given me a sense that Amida is willing and eager to help people who are lost spiritually to find their way to a fruitful spiritual path, whether it's Pure Land Buddhism or something else.