Sonkitten and I were discussing the merits of shredded wheat, as Christians do on Easter Sunday. (We’re not supposed to let everybody else know we do this, but I have a question on the subject, so I’m breaking the rule.)

Here’s my question. I can’t remember what I had for lunch yesterday. But during the Discussion of the Wheat, I remembered a commercial jingle for same that’s older than Sonkitten, and this is not the first time I’ve recalled an ancient jingle. Do these jingles have a spell cast on them so you’ll never forget them? Or is it just that, there being no way to mute the commercials back in primitive times, repetition drove them into your mind, like times tables?

—Princess Cutekitten