In some ways we are seeing this with journalism. The serious people are making videos with with their dogs roaming around behind them, or in view of their bed (and many odd views of dark ceilings), or the phone ringing in the middle of everything. One of the best independent journalists (and I really admire what she's doing), Alison Morrow, is now appearing with her hair tied back as if she were just mopping the kitchen floor. It's going smaller scale. It's getting rough.